In the Farm Marketing Solutions Store you will find SOME of the books & resources you will need to be a successful small-scale livestock farmer or homesteader. I say “some” because I am listening to your feedback, and continuing to write & produce helpful materials. This page is built for you, I want to see you succeed.
Cheers,
John
Pastured Poultry Packet #2: Marketing Grass-fed Chicken & Eggs
Pastured Poultry Packet #2: Marketing Grass-fed Chicken & Eggs
In Pastured Poultry Packet #2 we walk through everything you will need to know to improve your farm marketing efforts.
Define your ideal customer
Build sales funnels
Assess your website
Demystify social media
Shape your brand image
Differentiate yourself from the competition
How to create better visuals
Case studies of successful campaigns
Do you want to sell more chicken & eggs?
In our hearts we want to produce food that is healthy for people while rebuilding soil, improving animal welfare, and reinvigorating local economies. Thee scope of that goal can be hard to translate into a clear and simple message. While this book applies to any small business, I have chosen to focus on pasture-raised chicken and eggs to give a starting point to our collective farm marketing solutions.
Small farmers are charged with a monumental task of unwinding years of bad policy that has created a society which has forgotten what real food actually is, all while running a business. The change you want to see requires education. Education requires good marketing. That is what this book is all about.