4 Farm Instagram Accounts To Follow in 2022
/In this farm podcast episode, you will:
get an overview of Instagram best practices
learn my strategy for Instagram
learn how to get over writers block
I see social media as a necessary evil. It can be a great tool, but use with caution, and go into this relationship with realistic expectations. We talk about those realities in this episode of the Growing Farms Podcast.
4 Farm Instagram Accounts I Follow
In this episode I also mention several Instagram accounts to follow if you want good examples of people using the platform. In no particular order:
@pasturebird on Instagram
Pasturebird
Pasture Bird is currently the largest pastured poultry producer in the United States. They started with 50 chickens in the back yard and have grown to over 400,000 birds a year.
They sold the company to Purdue in recent years, but remain active APPPA members, and a great source of marketing examples for other poultry growers.
@outlandfarmbrewery on Instagram
Outland Farm Brewery
Outland Farm & Brewery are run by my friends Heather and Mike Holland in Pittsfield, Maine. Seeing as how I own a farm brewery myself, I am particularly partial to their content. There’s a good mix of food, beverage, fun, and farm to table that I really appreciate.
I know that Heather is doing all of her photography with her phone, and you can see when you look at their account that most of the pictures are stunning. Great color, good dynamics, wonderful story telling, and I know she’s doing it on the fly. Tip of the hat!
@oldfashionedfarmstead on Instagram
The Old Fashioned Farmstead
Joelle Wood and her husband Will do an amazing job when it comes to farm marketing. There’s a great mix of production, feel good, sales messages, cut baby chicks, fuzzy baby ducks, and (of course) pork sausage.
Joelle is located in Florida, which is great to see fresh green grass when I am in the middle of winter up here in New England. Her Instagram Stories are also very light and entertaining, which always has me checking if there’s a new one.
@pasturedlifefarms on Instagram
Pastured Life Farm
Ginger & Dave Shields are a shining example of the crossroads of customer satisfaction and education. Data-nerds at heart, they do a great job at not only sharing their personal connection to the products that they sell, but the science behind their management philosophies.
I follow Pastured Life Farm not only because they are friends, but because I keep learning from them, even over social media.