There was a problem that I now had a farm stand, I did a lot of work to make my farm beautiful and accessible, but no one was showing up. How do you get people on your farm without breaking your marketing budget? The answer: Farm Crawl
A farm crawl is a one day event where multiple farms in the same area open their doors, hold tours, and cross-market each other to the benefit of all. Customers travel from farm to farm to see what the farms have to offer, get tours, meet the farmers where they work, and become more connected to their food.
My farm is off a back road that’s off a back road. There is no such thing as incidental traffic from someone just driving by. I needed to think of something that would draw people to let them know that I was back here. As usual when looking for inspiration I looked to the other farmers that I know. Ethan Book of Crooked Gap Farm has a great podcast where he talks about his farming journey. Some one those episodes mentioned a farm crawl and BOOM, inspired.
I borrowed the concept from listening to the Beginning Farmer Show with Ethan to start my own farm crawl. In this episode Ethan and I discuss my new farm crawl, his established farm crawl, and how both of them came to be.
In this farm podcast you will learn:
- How setting up systems will make your life better
- How to look for efficiencies on your farm
- How to start your own Farm Crawl
- My “first world problems” with getting a new computer
Interview with Ethan Book of Crooked Gap Farm
Ethan Book grew up on a quaint little street in Cedar Falls, Iowa playing with toy tractors on his bedroom floor and pretending to farm with his John Deere pedal tractor in the driveway.
Weekends were often spent on his dad’s farm or the farms of his uncles and extended family. As Ethan grew up his dreams of being a farmer faded a little bit, but never truly went away.
Ethan has pursued that dream of becoming a farmer and has done a great job of documenting his journey through his blog and podcast over at The Beginning Farmer. I am honored to call him a friend. Though we have never met in person I feel like I know so much about him through the stories he shares on his podcast, through his writing, and in conversations I have had with him “off air”.
Items mentioned in this farm podcast include:
How are you going to get people onto your farm?
What is one area on your farm that is in desparate need of increased efficiency?
Farmer quote of the episode:
“Computers are like Old testament gods; lots of rules and no mercy.” – Joseph Campbell
“Never trust a computer that you can’t throw out a window.”- Steve Wozniak
Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.