May the Force Multiplier Be With You

What This Post is All About

I would like to introduce my friend and now business partner at Farm Marketing Solutions, Scott Messina. While this post is meant to be all about Scott, I also wanted to share the whole story to highlight how important is has been for me to have another person to work with on my business.

That is the takeaway from all of this, the right business partner can do wonders for your company.

Entrepreneur “Superman Syndrome”

Farm Marketing Solutions was founded in 2012. Kate and I were just finishing up our bike ride across the United States and we were looking more seriously at starting our life in agriculture. We had just spent the year working on different organic farms and were looking to head from San Diego (where we ended) back to Connecticut to work as apprentices.

While on the road I noticed one general theme: small farms could use marketing and business help. So naturally, without having any kind of business degree or background, I started Farm Marketing Solutions.

Fast forward to 2015 and I have started and/or run three businesses: Farm Marketing Solutions, FoodCyclist Farm (my original farm), and now I manage Camps Road Farm. By diving in head first I have certainly learned a lot, which means I made a lot of mistakes.

One of the biggest mistakes I made was trying to do all of this myself. I fell into the entrepreneurial trap of “I’m superman, I can do it all myself.” That’s wrong. So wrong. I came close to completely burning out many times in the last few years. I needed help.

scott messina

Balancing My Farm While Growing My Internet Business

My first love is my family. As long as Kate and Mabel are happy I will keep moving forward. My next love is my farm. Camps Road Farm is an amazing opportunity to live the life I’m passionate about, while giving me the platform to share that life with others in many different ways.

Two things are clear after spending a few years as a full-time farmer:

  1. It takes an immense amount of knowledge and skill to pull this off. That knowledge can be hard to come by even if you are looking in the right places.
  2. That demographic of farmers 55 years old+ is worried about their lifes’ work being lost and the knowledge they have retiring with them.

I was learning, usually the hard way, how to be a good farmer. Given my outspoken nature and “nothing to lose” attitude I have had countless conversations with other farmers who have shared their experiences with me. I was getting so much input that I even started a podcast to capture and share those conversations.

After three years of wanting to help other farmers with their marketing and business strategies I was “quickly” growing a community who wanted more. The only problem was that I am one person and I am dedicated to my farm. How do I effectively share more information with other farmers and not detract from Camps Road Farm? Enter my force multiplier!

A Partner with a Complementary Skill-set

In my experience, trying to do everything for your business is just pure shenanigans. With all the skills required to run any business it is good to have another person to share the workload who brings in a complementary skill-set in support of yours.

That and let me tell you, it’s great to have another person to bounce ideas off of. There exists a thing called “decision fatigue” where you have to make so many decisions that you end up just blanking after a while because you’re tired of calling all the shots. Having someone else to help make decisions, to be a gauge for how good your ideas area, and to help you keep focused on your strategy is so beneficial. I cannot recommend it enough.

Result: Growth, Prosperity, Organization, Better Sleep

If the right person joins your company it can work wonders. Scott came on just as the Farm Finance Challenge launched, and there couldn’t have been a better time. The FFC has been a decent amount of extra work on top of what I normally do on Farm Marketing Solutions and I have only been able to pull it off with Scott’s help.

Since the start of 2015 our website traffic numbers have increased by a power of 5, our social media engagement is through the roof, and most importantly we’re helping more people.

I now have someone to help me with the monotonous tasks, someone to help with overall strategy to know if we’re headed in the right direction, and to be another creative mind in the whole “internet business” world.

Scott’s Story

In addition to learning that I need another person to run my business, I have also learned that I shouldn’t try and speak for anyone else. Letting Scott speak in Scott’s words I would like to share a link to an article he wrote on what motivated him to come on as a partner in Farm Marketing Solutions.

Farming is Tough - An introduction to Scott Messina

scott messina

What the Future Holds

Right now we are working on making the Farm Finance Challenge to best that it can be. It’s a big project and we’re both doing this as our second job. Once we’ve worked out the kinks we will get into producing and organizing more content.

Expect to see Scott on some of my videos, posting business information on the blog, and even making appearances on the podcast. Whether he is actually in the content or not, he is taking a more active hand in organizing, creating, and distributing the information that we are sharing on FMS.

Also, Scott now runs our Twitter account. Pop on over to and say hello!

I am happy/excited/relieved/inspired to have another person to work with. I have been quietly looking for someone for about a year and it is great to find the right fit.

If you don’t mind, please take a second and write a quick note in the comments section below to welcome Scott to the community.