One thing we all love as farmers is learning new things about our trade. Wouldn't it be awesome to become an author of one of those books that sits on shelves around the world? That is exactly what we cover on today's farm podcast episode. When I got into farming I knew at some point I was going to write a book, but I had no idea what I was going to write it on. While I didn't have the idea for the book yet, I had my eyes open waiting for that topic to present itself. As my agriculture career started to take shape my topic ended up presenting itself. I found that through my Facebook page, through my website, and a few other places (primarily on the internet) people were asking for the plans to my chicken tractors. Well, when enough people ask, it makes sense to deliver.
It has been an amazing journey not only in farming, but in becoming an author as well. I really enjoy the process of writing, though it can be really scary. Even the show notes, that I am writing right now, are enjoyable to create. I also really enjoy what the book has done for me and my business.
As a farmer the winters are slow months for income. I have been working on season extension for vegetables. I'm encouraging my chickens to lay a few more eggs. I am also finding those winter markets that I can then turn around and sell this food. I have also been getting money in from my published eBook. While I'm not going on any vacations any time soon, the income generated from my book is helping me cover my bills in these chilly months.
Writing a book is a lot of work. What in farming isn't a lot of work? But like sowing seeds, moving cattle, or collecting honey, writing a book can be very rewarding. I have plans to continue writing about what it is that I am doing on the farm. I am taking a unique approach on several different areas of my farm and sharing those unique approaches is part of my business plan. Creating the case studies as I go is my plan. What is yours to get your first book written?
In this farm podcast you will learn:
- How much time you need to be spending on any marketing
- How to create your book outline
- What are the two areas that you absolutely must spend money on in order for your book to succeed
- How the barter system can be used in farm book creation
- How to define your audience's needs and why that is important
- Creating a road map for someone else
- How to "double monetize" your book
- Several strategies for marketing your book once it's written
- Strategies and tips for pricing your book
Interview with Tara Alemany of Aleweb Social Marketing:
Inspirational author, speaker, social marketing consultant and self-publisher Tara Alemany is the author of the eBook “The Plan that Launched a Thousand Books” (a DIY guide to marketing books online). She also co-authored The Character-Based Leader: Instigating a Leadership Revolution… One Person at a Time, and contributed to My Love to You Always and Celebrating 365 Days of Gratitude (2013 ed.). Her latest book, The Best is Yet to Come, was released in November 2013.
Tara speaks frequently on social media topics, and has been a speaker or panelist at local events as well as to larger audiences, including the School for Startups business radio show and The Power of eMarketing conference.
She is the host of The Survivors Summit, a virtual inspirational conference held in November, where she brings together powerful speakers with amazing stories of overcoming adversity to create incredible lives. At The Summit, and elsewhere, she shares her own story of the lessons learned while overcoming the unexpected death of her fiancé in October 2011 so that her listeners can find the gift in grief.
Tara is also the owner and founder of Aleweb Social Marketing, a consulting company that helps authors, speakers and entrepreneurs achieve their online business goals. Aleweb offers services ranging from book preparation (editing, formatting, cover design, and conversion) through to website and social profile development, and the training and strategies required to reach your target market with your unique message.
She is a recognized thought leader in her industry, and is known to her clients as “The Teacher of Technophobes and Trendsetters.”
In addition to consulting, writing and speaking, Tara serves on the Board of Directors of two organizations, is Chaplain of her local Word Weavers chapter, is on the faculty of the 2014 Unicorn Writers Conference, and is also a martial artist, a short-term missionary, a juggler and Mom to 2 teenagers (one of each).
Items mentioned in this farm podcast include:
What topics do you feel like you can write a book about?
What resource have you been looking for but haven't been able to find? Maybe it's time YOU wrote the book on that topic.
My skills are ever-evolving as an interviewer. Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook or Twitter, or leave a 5 star rating in iTunes if you liked the show.