2014 was a great year for Farm Marketing Solutions and for Camps Road Farm. On farm we expanded in a few areas, built a lot of infrastructure, and learned a lot about our land and what it is capable of. Online I made a lot of great progress as well. I am constantly listening to hear when farmers are struggling with something or if someone needs some advice or to hear a story about life on the farm. My whole goal with this website is to bring as much value as I can to the readers, listeners, and watchers. I am also learning a lot as well. About farming, about marketing, and about my audience. I then share what I learn here and on my other "channels" so that others may learn with me. Well, 2015 is going to be no different. I have a lot to learn and I want to learn and grow as a group. That is why I have already launched my content plan for 2015. I have been very busy.
I have to get better at record keeping and financial tracking. Last year was a growth year, and this year is still kind of a growth year but my budget is way tighter and I have to be really smart about what I do and how I do it. I also need to justify all my decisions to the boss and to myself. Keeping on point with my record keeping will make running the farm easier year to year, it will help me make decisions, and it will help other farmers with their businesses as well.
As part of the 12 Month FFC I will have:
- Monthly Production & Income Reports
- Participating farms reports
- Story about each farm
- Podcast episode with each farm
I will keep the podcast going as it is, same format, and same schedule. I have seen the podcast grow from the very beginning to over 100,000 downloads. Considering every episode is 30-60 minutes, that's a lot of podcast time. During the year I will be interviewing more farms from all over the world, I will be interviewing the participants in the FFC (by the way, it turns out they're really interesting people), and I will continue to openly share my story so that we can all grow our farms together.
- Bi-weekly podcast just the way you like it
I found that when there was something I needed to learn on farm I turned to video. Now having learned a lot, I still turn to YouTube, haha! I am also creating a lot of videos from around the farm and in the farm office to share what I have learned. The videos are typically 1-3 minutes on a very specific topic. I really don't sell anything on them. The videos are meant to be actionable pieces of advise that you can walk outside and use.
- Lots of video on YouTube and reposting to the blog
- Tips from the Field
- Tips from the Farm Office
Updates to FMS:
Aside from all the fun content there is not quite as fun website maintenance, restructuring, reformatting, etc... There is a whole back-end side to running a website and building a community. At this time I do everything and I farm full time so you can guess that I cannot always get around to everything. I have a few more big ideas and projects in the works but my mission in 2015 is to stay focused, get my farm running smoothly, get Farm Marketing Solutions running more smoothly, and then we'll think about these new big projects.
I will be and have been creating a lot more content and sharing what I have been doing. What works and what is not working. If one thing I post saves you some time and headache then it has been a good day for me.
- Cleaning things up
- Getting the website I want it (will it ever be done?)
- Thinking about a site redesign (maybe next winter)
- Getting book sales on the website
- Publishing more content
Farm quote of the episode:
"Entrepreneurs may be brutally honest, but fostering relationships with partners and building enduring communities requires empathy, self-sacrifice and a willingness to help others without expecting anything in return." - Ben Parr
Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.