Supporting apple trees with steel posts

Tips from the Field: Apple Orchard

I am pruning my apple trees to a central leader style. With that style of pruning each tree should be supported, especially in the early years when the base of the tree is thin and fragile. The tree is especially susceptible to breakage at the graft union. That is where the grafted "scion" connects to the root stock.

Originally I had bamboo rods as the support for the trees. That worked only for about a year or so. After that the bamboo, even though it is initially a strong wood, began to rot, disintegrate, and  fall over. During some heavy wind and rain storms I lost a few trees that either fell over or snapped right off at the graft union.

It is really depressing to go into your orchard and see one or more of your trees lying on their sides. Taking active steps to ensure the long term health of the orchard we switched to metal stakes from Best Angle Tree Stakes.

What do the stakes come delivered as?

The stakes come in bundles of 100 or 255. The 100 piece bundle weighs nearly 864 lbs and the 255 bundle weighs about 2200 lbs. I bought one of each. The 2200 bundle almost flipped my tractor as I was dragging it off the delivery truck. After we got it off we broke open the bundle to transport the stakes across the farm to the orchard in smaller batches. I have about 355 apple trees so the order minimums worked.

Painted or Unpainted Tree Stakes?

I chose to go with unpainted stakes instead of painted for a few reasons. The first was money. With and additional $0.69 per stake that was an extra $244.95 for paint. With a tight budget I opted out. Also you can't be 100% sure what's in the paint. Call me crazy, but I'd rather have the metal rust than mess with possible contamination from paint. They'll look a little funky with the rust but it really doesn't bother me. I also think, and only time will tell, that they should hold up structurally just as well painted as not. That paint will break down over time and you're going to end up with rusted stakes one way or another.

How do you put them in?

To put the stakes in we used a post-pounder. These things are useful all around farm. It's taxing on the arms after a while, but if you have a big area just do it in sections and/or have more people there to trade off with.

Where do you put them in relation to the apple tree?

I put the stakes on the North side of the tree about 8 inches away from the base of the trunk. On the North side because I wanted to maximize the Southern exposure of the tree. Also on my property the prevailing winds come from the North  blowing South. I would rather the tree pull against the rubber tubing we used to tie it up vs rubbing against the steel angle iron and potentially damaging the bark.

Do you have anything to add? Please keep the conversation going in the comments below.

GFP063: What's coming on Farm Marketing Solutions in 2015

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2014 was a great year for Farm Marketing Solutions and for Camps Road Farm. On farm we expanded in a few areas, built a lot of infrastructure, and learned a lot about our land and what it is capable of. Online I made a lot of great progress as well. I am constantly listening to hear when farmers are struggling with something or if someone needs some advice or to hear a story about life on the farm. My whole goal with this website is to bring as much value as I can to the readers, listeners, and watchers. I am also learning a lot as well. About farming, about marketing, and about my audience. I then share what I learn here and on my other "channels" so that others may learn with me. Well, 2015 is going to be no different. I have a lot to learn and I want to learn and grow as a group. That is why I have already launched my content plan for 2015. I have been very busy.

Right click here to download the MP3

Farm Finance Challenge:

I have to get better at record keeping and financial tracking. Last year was a growth year, and this year is still kind of a growth year but my budget is way tighter and I have to be really smart about what I do and how I do it. I also need to justify all my decisions to the boss and to myself. Keeping on point with my record keeping will make running the farm easier year to year, it will help me make decisions, and it will help other farmers with their businesses as well.

As part of the 12 Month FFC I will have:

  • Monthly Production & Income Reports

  • Participating farms reports

    • Story about each farm

    • Podcast episode with each farm

Growing Farms Podcast:

I will keep the podcast going as it is, same format, and same schedule. I have seen the podcast grow from the very beginning to over 100,000 downloads. Considering every episode is 30-60 minutes, that's a lot of podcast time. During the year I will be interviewing more farms from all over the world, I will be interviewing the participants in the FFC (by the way, it turns out they're really interesting people), and I will continue to openly share my story so that we can all grow our farms together.

  • Bi-weekly podcast just the way you like it

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farm podcast

Videos on YouTube:

I found that when there was something I needed to learn on farm I turned to video. Now having learned a lot, I still turn to YouTube, haha! I am also creating a lot of videos from around the farm and in the farm office to share what I have learned. The videos are typically 1-3 minutes on a very specific topic. I really don't sell anything on them. The videos are meant to be actionable pieces of advise that you can walk outside and use.

  • Lots of video on YouTube and reposting to the blog

    • Tips from the Field

    • Tips from the Farm Office

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farm marketing youtube

 

Updates to FMS:

Aside from all the fun content there is not quite as fun website maintenance, restructuring, reformatting, etc... There is a whole back-end side to running a website and building a community. At this time I do everything and I farm full time so you can guess that I cannot always get around to everything. I have a few more big ideas and projects in the works but my mission in 2015 is to stay focused, get my farm running smoothly, get Farm Marketing Solutions running more smoothly, and then we'll think about these new big projects.

I will be and have been creating a lot more content and sharing what I have been doing. What works and what is not working. If one thing I post saves you some time and headache then it has been a good day for me.

  • Cleaning things up

    • Getting the website I want it (will it ever be done?)

    • Thinking about a site redesign (maybe next winter)

    • Getting book sales on the website

    • Publishing more content

Farm quote of the episode:

"Entrepreneurs may be brutally honest, but fostering relationships with partners and building enduring communities requires empathy, self-sacrifice and a willingness to help others without expecting anything in return." - Ben Parr

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Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.

GFP062: 3 Things I will do differently in 2015 on farm

Hindsight is always 20/20. Looking back on 2014 there are a number of things that I  would do or manage differently on the farm. There are little things, like how we raise our chickens, or bigger picture stuff like how we communicate as a team to work more efficiently. With the year coming to a close, it is about time I start thinking about the lessons that I learned this year, and how I am going to apply what I've learned in the coming months.

1. Spend more time with family

The first thing that I want to change about 2015 is that I want to spend more time with my family and friends. There is always something more to do on the farm. The laundry list of chores and projects just never seems to get shorter. With what it requires to run a farm, it can be easy to get caught up with what you have to do instead of who you should be spending time with. Setting aside time and making the effort to unplug from the grind of the farm allows your brain to reboot. In 2015 I want to make more of an effort to spend time with my family and friends and to maintain a good work/life balance.

2. Get on top of my record keeping

It kills me to think that my farm could have had a better year, or could have been a little easier if I had just been able to track my production and finances better. But it is true. While my records weren't quite the mess I might make them out to be, they are still far from where I want them. I fully understand the importance of having detailed records for all areas of your farm. It would make the winter decision making easier if I had detailed records of what the year was like. So, going forward into 2015 I am swearing to hone my record keeping skills. I have a few things that I am trying out to keep organized and better collaborate and I get into that in the episode.

3. Get better at outsourcing and delegation

I have a fantastic and dedicated support network involved with the farm. I am humbled to be a part of such a lovely group of people. As part of my support network they are always willing to lend a hand when and if they can. What I need to do is detail out what my tasks are so that my support people can choose an area to help out that best suits their own motivations. I then need to make sure I have the processes figured out so I can effectively delegate that task to that person. This will help me with both #1 and #2. Click here to download the MP3

In this farm podcast you will learn:

  • My strategies to get more time with family and friends

  • The tools that I intend to use more of in my record keeping

  • A method for outsourcing at least some of your tasks

Items mentioned in this farm podcast include:

Take the 12 Month Farmer Finances Challenge With Me

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Starting in 2015 I will be publishing a monthly income report for my farm. To better keep on top of my cash flow I am going to make the commitment to publish it. January's report will come out in February, February's will come out in March, etc... Good or bad I will share it with the FMS community so that we can all learn and hopefully better the moment of sustianable farmers. If you would like to add your own story and transparency to the blog in an effort to improve your record keeping and to serve as a case study for other  farmers then contact me and let me know. I would publish your reports on the blog as well as have you on the podcast to introduce you to the audience. I believe in getting farmers on the land and keeping them there. If sharing my numbers and all of my "behind the scenes" info can help that then I am happy to share. If you feel the same way then I encourage you to make the 12 month commitment with me. It's only 12 reports and it could end up being a really big help to a lot of people.

Take aways:

What are you planning on doing differently in 2015? If you could outsource one thing that you do on a regular basis what would it be? How can you manage to delegate that task in the coming weeks?

Farm quote of the episode:

"The five essential entrepreneurial skills for success: Concentration, Discrimination, Organization, Innovation and Communication." - Harold S. Geneen

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Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.

GFP061: Bringing the farm all together

There are SO many topics to cover when to comes to farming. Each topic reflects on something that the average farmer has to deal with as he or she runs their operation. Today's podcast episode covers it all. The mindset to focus on today is that of the big picture. It is very easy to get caught up in the minutia of each farming task. Exactly what tool to use, exactly how to grow something, or most often exactly how to fix something. As we work through all of the little details, which are super important, we must remember the big picture and our holistic goal.

I have been focusing a lot of my big picture lately. My 2015 budget projections are due. I need to have my plan for next year laid out and I need to have it fairly detailed. With that chore on my plate I have been focused on just how all the pieces are going to fit together and how I am going to properly use my resources to accomplish my goals. Let me tell you, it's a little scary.

As 2014 winds down think of all the things you have done this year in relation to every other thing. What would you change? How could you improve? What are your pain points? What was successful? All of these questions, when thoroughly gone through will help you start the new year on a good foot.

Right click here to download the MP3

In this farm podcast you will learn:

  • How to work with brides to assemble organic flower bouquets

  • Collaborate with other farmers for flower bouquets

  • How to settle on crops that work for you instead of you for them

  • You can’t say yes to everything

  • Finding the time/income balance

  • How to track profitability of certain crops

  • How a computer can me instrumental to record keeping

  • Quickbooks as a tool for farm finance tracking

Interview with Robbie & Deena of Sweet Roots Farm

Robbie and Deena grow a variety of vegetables and flowers on roughly four acres in Grass Valley, CA.

They market through a CSA, a local coop, various wholesale accounts, and weddings.

Their mission statement as seen on their website:

We pride ourselves on growing great soil and the quality, flavorful produce that follows.  Through the use of integrated organic systems and the farm’s many microclimates, we produce food, flowers and nursery starts that are healthy and vibrant.  We have a diversity of crops and markets that will build a healthy farm and business.  Farming brings us close to the land, which we will preserve and improve for the future. Our business management and sustainable agricultural practices will eventually support our family while providing equal access for a diversity of community members.

Items mentioned in this farm podcast include:

Take aways:

Are you actively keeping the big picture in your head?

How are you preparing for next year?

Farm quote of the episode:

"If everyone is moving forward together, then success takes care of itself." - Henry Ford

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Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.

GFP060: Finding a farming model that works

It takes a long time to figure out what your farm is and what it is going to be. Even if you think you have an idea of exactly what you want to do on your farm that vision is bound to change. Today's podcast talks to this theme with Forrest Prit.

Just like Forrest I am trying, experimenting, documenting, and learning different ways to enjoy my farm while making it profitable. With such an unconventional start-up story it's a little hard to say when it actually started, but for me it really started just about a year ago. I took over management of Camps Road Farm and integrated my farm FoodCyclist Farm. With one business it was time to settle on one vision. But what exactly is that vision?chard, a guy who has tried just about everything to make his farm succeed and is still evolving his vision.

With the help of Alan Savory's book Holistic Management I am making strides in finding out exactly what we're doing here at Camps Road Farm. Sure I know what we're doing now, and I have a good idea of where I want to be in 10 years, it is the getting there safely and securely that is the trick.

It is a weird position to be in to know where you want to future to go, but not really knowing where it is going to take you. There is a lot of excitement, even more anxiety, and a whole lot of wishing for a crystal ball. I take solace in knowing that I am not alone. The smartest farmers that I know never stop experimenting and trying new things. Not every experiment is a success as your goals in life are evolving with your business.

As you start your or continue you journey in agriculture always keep your eyes and ears open, never assume you know it all, and be modest.

Right click here to download the MP3

In this farm podcast you will learn:

  • How to better your customer retention

  • Ways to find what farming operation is right for you

  • The benefit of celebrating the little triumphs

  • Remain connected to your customers

  • Tell your story

Interview with Forrest Pritchard of Smith Meadows

Forrest Pritchard is a professional farmer and writer, holding degrees in English and Geology from the College of William and Mary. His farm Smith Meadows was one of the first “grass finished” farms in the country, and has sold at leading farmers’ markets in Washington DC for more than fifteen years. His book Gaining Ground, A Story of Farmers’ Markets, Local Food and Saving the Family Farm was named a Top Read by Publishers Weekly, The Washington Post and NPR’s The Splendid Table.

Forrest’s new book is slated for release Fall 2015, from the award-winning press The Experiment.

Items mentioned in this farm podcast include:

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Take aways:

What will be your biggest influences when choosing your farm business?

5 years ago did you think you would be where you are today? (Listening to the Growing Farm Podcast, haha!)

Farm quote of the episode:

"Taking time to do nothing often brings everything into perspective."

- Zoe Zantamata

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Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.

GFP059: Starting a farm at your College

Starting a farm anywhere can be an uphill battle. The thing you have to focus is is that you are (hopefully) doing it with good intentions, and you have to want to live your passions. If you focus on those two things the rest will fall into place. If you want to start a farm at a College or University you may be in luck. We live in a time where more and more people are open to and interested in small scale sustainable agriculture. While it is nerve racking to just jump in and do it, sometimes that is what it takes. If you do decide to go rogue and start gardening in the Quad there's a few things you might want to keep in mind first. Let's start by asking these questions:

  • Are there other students on campus who might be interested in helping out?

  • What other schools have tried this and succeded/failed? Why?

  • How would a garden or farm benefit your school besides being self-serving to you?

  • Do you have the experience necessary to start a farm?

  • What other areas of the school might be able to build AG into their curriculum?

  • What branch of your school would adopt your farm?

Going ahead and starting a farm without permission (which we discuss in the podcast) is all well and good but you should have a plan going into it. When the farm arrests you for vandalism what are you going to say? Where is the food that you're going to grow headed after harvest? Sit down and think through every scenario and then nothing can take you by surprised.

Be warned: There will still be surprises. It will be amazing. You're parents may get pissed.

There is a lot of potential for good in the world, though sometimes you have to give people a visual and tangible example before they will believe it.

Some ideas for incorporating a farm into your school:

  • Science experiments

  • Supplemental class time

  • Traditional food gardens to supports multi-cultural organizations

  • Food for dining hall

  • Supporting area restaurants

  • Buzz-worthy for school marketing

Right click here to download the MP3

In this farm podcast you will learn:

  • How to start a farm at your College or University

  • What can happen when the faculty challenges the dreams of the community

  • How to build an adobe home

  • What my farm plan for 2015 is

  • How my many small scale operations makes up my one large scale operation

Interview with Nai de Gracia of Pamona College Farm

Nai grew up abroad and came to the US from Cairo for college in 2010. She was a student at Pomona College and graduated in 2014, starting as full time farm manager the summer after that. She majored in Biology and was involved with the farm all four years as a student employee and as a member of farm club. Interests include urban farming, the soil food web, composting tea, vermiculture and permaculture. She can be contacted at farmmanager@pomona.edu.

Items mentioned in this farm podcast include:

Visual farm update:

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Take aways:

What would starting a farm do for you?

How do you think your family/friends/school/community respond to you starting a farm?

Farm quote of the episode:

"It is often easier to ask for forgiveness than to ask for permission." - Grace Hopper

Our proud sponsor:

The show must go on! That's the way that FatCow.com feels. FatCow is a website hosting company that supports farmers and the Growing Farms Podcast. For listeners of the show they offer a special price of $3.15 a month for a website and a ton of other good stuff. I have been a customer of theirs since 2009 and so far I couldn't be happier.

Don't have a website and don't know where to start? I created a 100% free tutorial walking you through building a website without writing any code. Click here for the tutorial.

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Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.

GFP058: What type of chickens should you raise for meat?

The are SO many farming operations to choose from when starting a farm. The one I chose to start with, and that has become the cornerstone of my farming operation is pastured poultry. That specifically means in this instance raising chickens on pasture with the intention of selling them for meat. When raising meat chickens there are a number of factors that you have to take into account when you are choosing a breed. Any option can be a good option as long as it works for you.

There are three options in my eyes for which direction you can go. At least in the United States there is. There's the Cornish Cross which is the production breed used in most larger scale poultry operations. There are Freedom Rangers which are quickly becoming a favorite with small-scale farmers. Then there are dual purpose egg laying/meat birds. Each breed has its' positives and negatives. To determine which breed is going to be best for you and your farm start by asking a few of these questions:

  • Is pastured poultry going to be a main focus of your farm?

  • Do profits matter to you?

  • What kind of production system do you think your land can support? (Can you test it small first?)

  • What type of chickens are readily available in your area?

  • Can you handle the physical labor of the different types of production systems?

Thoroughly answering these questions will help you get started in choosing a breed. The other thing to try is, well, to try it. Start with 25-50 birds of any given kind. Raise them, take notes, and then try another breed. You will find what works for you and what you think you will be able to scale up and sell. It is not like a cow that can take 2 years to see a result. You will have a case-study in two months time.

Right click here to download the MP3

In this farm podcast you will learn:

  • What the main differences in the different types of broiler chickens are

  • Typical systems for raising meat chickens on pasture

  • Farm business advice on how to get started in agriculture

Interview with Joel Slezak of Free Union Grass Farm

Joel was born and raised on the farm in Free Union. When he was young, his father David milked Jersey dairy cows and “gave away” raw milk to all the neighbors, and also kept a flock of laying hens for eggs. He home-schooled Joel and his siblings, which gave them plenty of time to help out on the farm. Joel took an early interest in the animals and would often help with milking and chicken chores, which laid a foundation for his future as a farmer. He attended high school at Tandem Friends School and received a political science degree at Guilford College in North Carolina. Various adventures on sailboats and yachts followed, but Joel returned home to Free Union and spent a couple years working as a cheesemonger at Feast! in Charlottesville. Selling artisan cheeses and finely cured meats to the masses gave rise to an obsession with quality food and reawakened his life-long love for farming.

While working on an organic farm in Scottsville, Joel came across the now  ubiquitous “Pastured Poultry Profits” by Joel Salatin. He kicked off his career as a farmer by raising and processing several hundred chickens of his own.

Photo Credit: Modern Farmer

Items Mentioned in this farm podcast include:

Take aways:

If you're thinking about adding poultry into your operation, what breed do you think would best suit you?

How can the mentality of "whatever works for my situation" be applied to your farm in the choices that you've made? Explain in the comments below.

Farm quote of the episode:

"The cost of being wrong is less than the cost of doing nothing."

- Seth Godin

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Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.

GFP057: On Farm Events for Marketing and Fun

Having people come visit your farm can simultaneously be very stressful and the most fun you've had all year. With how much transparency is playing a part in small farm marketing these days, on farm events are a great way to get your customers (or potential customers) involved in the farm. This farm podcast is about our first annual Hop Harvest Festival at Camps Road Farm. What we did to plan it, how we pulled it off, and what we plan to do differently next year. We had great success this year inviting over 50 people to the farm to take part in our hop harvest, hang out and socialize, eat some great farm food, and enjoy the fruits of our labor. The attendees ran the gamut from long-time dedicated CSA members to people who had just heard about the farm and wanted to come and check it out. Across the board good times were had by all.

Our Hop Harvest Event was more to save our behinds on labor than it was to get people to the farm to sell them stuff. In that case mission accomplished. The "money earned" was the money we saved on labor. It was also great marketing for us in terms of getting people involved and actual press coverage.

We're definitely going to plan more events like this in the future. Some we'll sell tickets or "seats" to classes and workshops, and some we'll have people on as volunteers to help us get stuff done on farm.  I actually have a good one coming up that is going to be great for the farm.

How I topped my best Farmers' Market day for 100th the effort:

In the coming weeks we are having a fleet of school children come to the farm to get the farm experience. We have built a relationship with a couple of the local schools and mutually came up with the idea to get the kids involved in local agriculture.

We were happy to host the kids on farm and the schools insisted that we give the a number, per kid, of what we would charge. We asked around, mulled it over, and gave them a number. They responded right away that it was a reasonable price and we're moving forward. Here's the breakdown:

  • 3 groups of kids in one day

  • 45 kids in each session

  • $12.50 per kid

  • Grand total of: $1687.50

Now I've had better Farmers' Markets than that sure, but with months of work leading up to it. There isn't that much we have to prepare on farm that we don't already do to have 135 school kids come visit. We keep the farm beautiful and safe, we have working and clean bathrooms, and there's always plenty of things to look at, talk about, and get involved in. So NET dollars, we are going to blow our best market sales out of the water. That being said, we are going to invest the majority of that into purchasing supplies for hosting big groups like this. I'm very interested in looking into farm events as a serious part of our farm business plan.

Right click here to download the MP3

In this farm podcast you will learn:

  • What it takes to host an on farm event.

  • How we planned and executed our first harvest festival.

  • What we would change in the future to have a better experience for ourselves and our guests.

Interview with Barry Labendz of Kent Falls Brewing Company

Picture of Barry hold a lamb: Check!

Barry is one of the best “go-to” guys on the planet. As co-brewery manager Barry has proven an invaluable resource to the farm as the brewery takes time to go through the licensing process.

Barry has been surrounded by small local businesses his entire life. His grandparents moved to the United States in 1947 and started a small bakery in Lake Hiawatha, NJ, to support their young family. Barry’s father has owned and operated Merit Financial, a small mortgage bank, just down the road from his parents’ still-standing bakery.

After graduating from Muhlenberg College in 2004 with a B.A. in Philosophy and Business Administration, he moved to New York City and began his own career in mortgage banking.  Soon Barry would open and manage a branch of another company in downtown Manhattan. By the end of 2007, with the credit crunch tightening, he decided to exit the mortgage industry. Barry took this time to travel, reassess his priorities and explore what would be next for him.

While traveling, Barry became enthralled with how local environment, cuisine and history shapes a region’s beer styles and traditions. Barry has always enjoyed culinary creativity, whether baking with his grandparents as a child, or hosting dinner parties as an adult. These ideas led Barry to first consider opening a brewery.

Items mentioned in this farm podcast include:

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Take aways:

What does your farm have to offer for people coming to visit?

Would adding in events be a feasible and viable part of your agricultural venture?

Farm quote of the episode:

I, not events, have the power to make me happy or unhappy today. I can choose which it shall be. Yesterday is dead, tomorrow hasn't arrived yet. I have just one day, today, and I'm going to be happy in it.

Groucho Marx

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Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.

GFP056: Hiring Farm Workers

The hiring of farm workers can be a really tricky process. How do you know you're going to hire the right person? What's the process like if you've never done it before? That's what we're talking about (and more) in today's podcast episode. I have had several changes with staff on farm lately. People moving on, moving up, moving sideways, moving West. I need to fill some spots to ensure that all the work gets done that needs to get done. I have had a pretty successful time hiring new employees, even on a temporary basis.

For general farm labor I look for a couple of things:

  • Physically able to do the hard work required on farm

  • Willingness to take direction and work as part of a team

  • Good attitude and flexibility to handle diversified tasks

  • Earnest desire to make the world a better place

Those are pretty hard and fast rules to figure out in the interview process (for me). I've been burned before when someone doesn't hit those points. Note that I didn't necessarily say anything about farm experience or experience with an particular agricultural enterprise. If you know what you are doing on your farm there's a safe bet that you can teach the right person just about any part of it.

I had a lot of luck with searching out local farm help (which solves the housing question) by putting an ad up on Craigslist. I was pretty specific about what I wanted in the ad. Here's the exact text that I included:

Diversified farm specializing in poultry seeks part time farm hands Camps Road Farm in Kent, CT

Job requires: - ability to repeatedly lift 50lbs (feed bags) - comfort working with chickens - work in all types of weather - work well as part of a team or by yourself - punctuality

About the job: We are looking for motivated individuals looking for some extra work throughout the summer and fall with potential for the future. Typical tasks are gathering and washing eggs, putting out feed for chickens, and other poultry-related chores. We also have an apple orchard, hop yard, and some vegetable production that have big projects this fall, but we're mainly looking for pastured poultry help.

This is a great opportunity for someone who wants to come a couple hours a day to collect and wash eggs.

To apply: All applicants must have appropriate documentation for working in the US. Please respond to this e-mail with some information about yourself while requesting application.

Hablamos un poco de espanol en la granja.

Right click here to download the MP3

In this farm podcast you will learn:

  • A simple process for finding farm labor

  • What it is like to take over a farm someone else started

  • Moving an existing farm to a new piece of land

  • How leveraging your network of customers can help you find farm land

Interview with Ruth Blackwell of Mud Creek Farm

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Ruthie grew up in Cabot, Vermont, surrounded by dairy farms.  When she was a kid, her parents grew pansies and sold them wholesale to farm stands.  As soon as she was old enough, they had her and her brother out in the field transplanting, boxing, and watering.  They also planted an enormous garden, and she remembers her and her brother being told to “go graze” when they asked for a snack; they would eat dirty carrots and freshly shelled peas for hours.

Once Ruth started working, she had a million different jobs.   She always loved working with her hands and being creative, and she went to art school.  But after floating around doing different things, she went to New Zealand and WWOOFed (World Wide Opportunities on Organic Farms) for half a year, and it reminded  her how much she likes the dirt.  When she came home, her dad and his partner decided to turn the old homestead into a farm again, but vegetables this time.  She moved back to a little house next door and helped get things off the ground, then migrated to the Rochester area, where she worked at PeaceworkFarm for four years.  She fell in love with the CSA model.  She loves knowing the people she's feeding and having that direct connection to the community around her.

In 2013, she started working at Mud Creek as Farmer Erin’s assistant manager.  She learned a whole lot from her, and is proud and humbled that she was taught to take over the farm.

Items mentioned in this farm podcast include:

Take aways:

If you had to hire someone tomorrow what questions would you ask them to figure out if they would "cut it" on your farm?

What have you learned from past hiring experiences that will help you going forward with new hires?

Farm quote of the episode:

I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.

Larry Bossidy

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Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.

GFP055: Getting over the summer hump with good farm management

It will never cease to amaze me the amount of things that farmers will take on in a season. There are many factors that play into how that happens, but at the end of the day it is how you deal with it that defines you.

One of the biggest factors that plays into crushing responsibility:

This factor is often over-looked. That factor is your own decisions in the winter that lead to insanity in the summer. The hitch with farming is that most operations are simple or inexpensive to start on a certain scale. The problems start when the 1,000 variables come into play as you reach the scale you have to be at to make a profit. It's very easy to sit down with a spreadsheet to say "I'm going to do this, and this is how much I am going to make in order to keep my farm dream alive." How can I write this sentence, because I am INCREDIBLY guilty of this fault myself. Now that I am into the summer I am regretting some of the decisions I made this winter that are causing some serious stress this summer. The beautiful thing is that I can admit that, and that I am willing to learn from my mistakes and miss-steps. The best thing you can do in any area in life is to take note of all your successes and failures and learn a lesson from each one. I know over the last 2 years I have learned an incredible amount about myself, my farm, and my future. Right click here to download the MP3

Three elements of good management:

1. Organization

Write it down! I have some of my farms information in my head and some written down. I keep my tasks organized primarily through my trusty notebook and our staff dry-erase board. I have been carrying a small notebook in my pocket that has proven to be very helpful in organizing tasks. Also making sure nothing gets over looked. If I see something on farm that needs to be done I do my best to write it down, that way when I sit down with the farm team later I know what needs to get done that day that we may not have already discussed. Getting things written down has been great for keeping me organized. Whether it's in a notebook or on a computer, get it in writing!

2. Prioritization

Episode 50 talked about this. It is importantnot only to create the list of things to do, but to properly prioritize it. Task can break down into the different variable that effect them. Whether or not other people are involved, whether you have to buy something or set it up, or even if it's something that you can live without but it would be nice to have. Every task is going to have its' different level of urgency. It takes time and practice to know what is going to require what. I am definitely still learning.

3. Delegation

This is crucial for getting anything done. Part of writing down the tasks that you have to accomplish is that you can share that list with others. Even people you have known for a long time will surprise you will what they will choose to volunteer for. You have to make sure you ask. Human beings need direction. We love it. It takes the stress of the decision making off of our plates, and at the end of the day if it doesn’t work out, it is someone else’s fault. Now, if you’re the person calling the shots make sure to be clear, concise, and simple simple simple. If you have something complicated make sure you are there to walk people through it.

In this farm podcast you will learn:

  • Powerful tools for good farm management

  • Some dos and don'ts of getting the job done

  • Lessons learned from a budding farm entrepreneur (farmepreneur?)

Items mentioned in this farm podcast include:

Visual farm update:

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Quote of the episode:

“Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy.” Norman Vincent Peale

Take aways:

How do you plan to overcome your next big obstacle?

What experiences have you had in the past that you can draw from to make better decisions going forward?

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Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.

GFP054: Being part of the food fight

Every farmers' journey through life will be as uniquely theirs as their farm will be. Today's podcast episode shares a great story of how a vegetable farm was started in Missouri not just by one woman, but by a community of people working to support that one woman. I found out very early on that it is not the individual that succeeds, but the group. I could not be where I am today, and I know I couldn't go where I am headed without the support of those people around me.

Sometimes that support means they will tell you not to do something, like the recent NY Times article stating "Don't let your children grow up to be farmers."

I think that article raises some good points, but is mis-titled. We should not let our children grow up to be farmers that farm like we do today. In this instance I'm not talking about organic or conventional, small or large scale. I am talking about farming within a system built against the farmer where we are faced with often insurmountable tasks on top of the challenge of farming.

At its' very base level farming provides people with the basic elements that people need for survival. Food. Even as a tech-friendly guy it baffles me that more time and money is spent on iPhones than learning and investing in what we eat. How is something so necessary so often swept aside.

It is our job as small farmers, who are intimately connected to our communities, to help educate and empower others so that they will help fight the food fight for our team.

Right click here to download the MP3

In this farm podcast you will learn:

  • How to plan for success in your farm business

  • What role community plays in starting your farm

  • Tips and tricks for record keeping

  • Getting your organic certification

  • What it means to be part of the food fight

Interview with Liz Graznak of Happy Hollow Farm

Happy Hollow Farm is nestled among the rolling hills along the Missouri River. The primary growing fields border the Little Splice Creek bottom and thus benefit from beautiful silt loam soils that are rich in organic matter. The farming techniques used on this farm are a combination of highly managed cover cropping, crop rotations, the application of compost, mulch and small quantities of minerals and nutrients. Liz's goal is to give back more to the soil than she take.

Items mentioned in this farm podcast:

Take aways:

How are you contributing toward making our world a better place through food?

What do you think our biggest obstacle is? How do you think we'll overcome it?

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Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.

GFP053: Introducing New Farm Products

"The riches are in the niches." Or so I've been told. The problem is often that there is a lot of consumer educating involved with introducing a niche product onto the market. What do you do when no one knows how to use what you have to offer, but you know it's going to be a good business? One of the answers that I have found is to try everything. And I mean everything to get the information in front of your customers. If you are in multiple forms of media you will be able to reach people in the way that best fits their learning style.

To date I've tried (and had success with):

  • Traditional media (newspaper)

  • Hanging fliers

  • Farm website

  • YouTube

  • Facebook

  • E-mail newsletter

I had/have plans to try other media as well, but quite frankly, it's July on a farm and I don't have time for it. Instead of spreading myself too thin my plan is to concentrate on those areas, measure my results as best I can, and see what happens.

Maybe in the future I will try Google Ads, Facebook Ads, taking an ad in the paper, getting on radio, getting on tv, etc... But right now I don't see it happening any time soon. (Quick aside, yes I have experience getting on Radio and TV, I'll cover that in another episode.)

What can you do now?

Pick one area that you are not already focusing enough attention on from the list above and put more effort into it.

As farmers we're used to hard work. There is so much to do on the farm that we often lose sight of the big picture stuff including marketing our products. I know I am guilty of it. There are times where I definitely like the "outside work" better than the "inside work".

However, I have noticed a drop in sales lately that I am working to fix. My marketing flagged and I am paying for it, literally. My freezers are filling with chickens and I need to get them sold. I will be revisiting my marketing and making sure I'm giving it the attention it deserves so that I can get all my products sold and I can sleep a little easier.

Right click here to download the MP3

In this farm podcast you will learn:

  • Tips for introducing a new product to market

  • How to narrow down what you're growing to find what works best

  • Dealing with inconsistency and how that can be a benefit

  • The power of believing in what you do

  • The benefit of keeping organized

  • How to keep your cell phone safe on the farm

Interview with Jacob Cowgill of Prairie Heritage Farm, Montana

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prairie heritage farm

Prairie Heritage Farm is a certified organic, diversified farm near Great Falls, Montana, just outside Power, on the short grass prairie where the Rocky Mountains meet the plains.

They grow fresh vegetables, heritage turkeys, ancient and heritage grains (Prairie Farro being their favorite), lamb and kiddos. They sell most of what they grow through Community Supported Agriculture, or CSA, farm shares in the Great Falls area.

The farm is owned and operated by Jacob and Courtney Cowgill, two central Montanans returning to their roots. Jacob grew up on Red Butte Lane, near Sand Coulee and Courtney spent her childhood on a farm between Dutton and Brady. They both left Central Montana as young adults, for school and careers but came back as soon as they possibly could.

They wanted to find a way to make a life in Central Montana but also wanted to give back to the communities that raised them-- to be part of sustaining and reinvigorating the culture and economy of rural Montana.

Items mentioned in this podcast include:

Visual farm update:

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Today's quote:

"We overcome this dilemma by first forming a temporary holistic goal and starting toward that, much as a military pilot might head generally toward the action before knowing the precise destination. To wait on the ground for perfect intelligence or to burn up fuel circling randomly would waste his chances, his resources, or both. Like the pilot, as you obtain more information and a clearer picture, you can refine your holistic goal so that by the time you know the target, you are well on your way without having wasted time or fuel." - Allan Savory in Holistic Management: A New Framework for Decision Making

Take aways:

Have you been fighting an uphill battle to get a new farm product to market? What are you doing to educate your consumer?

Are you delivering your message in places where people are there and ready to hear it?

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Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.

GFP052: Using Video for your Farm Marketing

The most common misconception about video marketing is that it is hard. That doesn't have to be true at all. I recorded, edited, and published my latest farm video right from my cell phone. Quite honestly, that blows my mind, and I'm a geek. Let's take a look at the three biggest fears that people have when it comes to video marketing.

3 Fears of Video Marketing

1. I will look like a fool on camera.

So? If you are yourself, you're honest, and you have a good message you will not look like a fool. When I think back to my beginning videos I cringe. I have done some really embarrassing stuff in my day. The good thing is, if it's terrible, you can delete it! If it's not half bad then you need to post it before you over-think it.

Take a second to make sure your hair isn't insane (unless that's what you're going for), make sure your surroundings are at least a little orderly (at least what's in frame), and speak with confidence.

2. I have no idea how to work a video camera.

Learning a piece of "video equipment" is no different then learning to use any other piece of farm equipment. All you have to possess is the earnest desire to learn and the knowledge that this new skill will help your business. Through the owners manual, the internet, and some young tech geek you will be shooting tons of video in no time.

3. I can't edit the video once I have shot it.

Again, I refer to #2. Earnest desire to learn, and the knowledge that this will help your business. For every person out there who wants to learn something there is a teacher. Just start asking people. You can find a pro video editor in one of your kids, in a friend, or even in an actual professional who wants to trade for some veggies.

Once you've conquered those fears just upload it to YouTube, figure out how to embed it on your website, and make sure to share it with your customers. If this still scares you that is ok, write me a note in the comments section asking me to create a tutorial on video creation and editing and I will make it happen.

Right click here to download the MP3

In this farm podcast you will learn:

  • Getting started on Youtube

  • Creating video to illustrate a point or farming technique

  • Using video to educate

  • Why simple videos are often more effective

  • The elements of an effective video

  • What elements of your online marketing benefit your offline store

  • How Christie got to speak for TEDX

  • What it means to be “on” all the time

  • What is a “Content Management System”

  • What’s the best practice for Search Engine Optimization?

  • Let the perfection go!

Interview with Christy Hemenway of Gold Star Honey Bees:

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christy hemenway

Just what did bees do before beekeepers?

Searching for the answer to what seemed like it should have been a simple question, Christy Hemenway launched her own investigation into what was really behind the growing problems with honeybees. She soon came to the conclusion that with honeybees, “less is more,” in other words, less human manipulation is better for the honeybee.

This led Christy to found Gold Star Honeybees – to advance a low-tech, natural beekeeping system known as the top bar hive. The most important feature of a top bar hive is that it allows the bees to make their own natural beeswax honeycomb. Because for bees, ”It’s all about the wax.”

Gold Star’s top bar hive beekeeping equipment is all natural, non-toxic, clean and green, and supports the making of natural beeswax - beeswax made BY bees, FOR bees!

At TEDxDirigo in 2011, Christy highlighted the important connection between honeybees, pesticide-free food, and people in her TED Talk – “Making the Connection – Honeybees, Food and YOU.” The inter-relatedness of bees, human health, the health of the planet and in fact, all of nature suddenly becomes very clear. You can watch it here: http://bit.ly/TedxDirigoTalk

Christy Hemenway is the author of The Thinking Beekeeper – A Guide to Natural Beekeeping in Top Bar Hives. Published in 2013 by New Society Publishers – this book contains the practical how-to information you need to begin keeping bees in this natural method. http://www.thinkingbeekeeper.com/

Christy advocates and agitates for MORE organic food, LESS industrial agriculture, and of course, for BETTER beekeeping – natural and sustainable. It’s a case of understanding that instead of one beekeeper industrially managing 50,000 beehives, and lots of trucks and treatments, shouldn’t it really be 50,000 beekeepers each tending a few hives of their own in their own backyard garden?

gsh-logo-vector-clear.png

gold star honey bees

Gold Star Honeybees supports top bar beekeepers with education. A Gold Star Honeybees Weekend Intensive offers a bee’s eye view of the reasons that top bar hives make sense – for bees, for beekeepers, and for the planet. Learn where to site a hive, how to inspect and manage it, what to do about “cross-comb,” and how to conduct the “dual harvest” that top bar hives are famous for. This comprehensive weekend class inspires people to be confident natural beekeepers.

If you are interested in a shorter workshop: The How and Why of Keeping Bees in Top Bar Hives offers a quick overview of the “how-to” and “why-to” of stewarding bees in top bar hives. This workshop is ideal for those just getting into, or beginning to learn about, natural beekeeping.

Classes are offered nationally, and we’d be happy to bring these opportunities to your area. Call for information about hosting a live Weekend Intensive or The How and Why of Keeping Bees in Top Bar Hives where you live! 207-449-1121.

Christy encourages people to think outside the box and reminds us, in the words of John Muir:

“When one tugs at a single thing in nature, one finds it attached to the rest of the world.”

Items mentioned in this farm podcast include:

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Visual Farm Update

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Today's quote:

Video Marketing solidifies your online presence whilst building deep and meaningful relationships with your customers. It adds a personal touch to your brand whilst increasing your conversions!” – Lilach Bullock

Take aways:

What common questions do you get about your farm that can be cleared up with a simple video?

What is one thing you wish your customers knew about you, your farm, or your products? Would a video help them learn?

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Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.

GFP051: Starting a farm, is it as stressful as everyone says?

"Farming is hard." I hear it over and over again. But what does it mean? Farming is going to mean a million things to a million different people. There are an infinite number of scenarios that can play out when it comes to starting and running a farm. Now having interviewed dozens of other farmers on how they got their start in agriculture I can tell you one thing, it's hard, and it's worth it.

Oh sure, there will be times when you want to throw your hands p and walk away. Many of those times you should, then come back to whatever you were doing with a fresh mind and a better attitude.

There may come a day when I am too over-whelmed by what is going on with the farm and a year may come that beats me down to the point where I find a new occupation. That day is not today, nor is this year the year.

The best I can do with Farm Marketing Solutions is to give you my perspective on what is stressing me out and how I am dealing with it. I found that regardless of how many things go poorly, (and they will, it's part of learning) you have to concentrate on the positive things in life.

As a new format for the matching blog post in addition to the podcast I want to share some photos from around the farm to give you visual perspective to go with the audio.

Right click here to download the MP3

Items mentioned in this farm podcast:

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Take aways:

What are you thankful for? How does that effect the decisions that you make?

What is one small thing you can do right now to make yourself a little happier?

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Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.

GFP050: Prioritizing and organizing your farm to do list

The list of things to do is ever expanding on the farm. There is always more to do, and even simple tasks become complicated if left to long. The worst is to repeat a past mistake because you had forgotten about it, or you have remembered it wrong. I have been working for years to find a system that works for me in terms of organizing and record keeping. Am I done? Heck no! I have a long way to go yet, but I have learned some good things along the way. In today's farm podcast episode I share many of those strategies that I have used and the ones that I still am using today.

Life is about balance. I don't have to tell you is you tend toward doing everything in the "analog" world, keeping a notebook, writing on the free monthly calendar with the beautiful natures scenes on that you got from church or the volunteer fire department fundraiser. Or if you tend towards the "digital" world where everything happens on your smart phone, tablet, or desktop computer. What I can do is point you to a few creative ways to use those systems that have been working for me.

Right click here to download the MP3

In this farm podcast you will learn:

  • Different strategies for organizing tasks on your farm

  • How record keeping keeps you from making the same mistakes over and over

  • Pointers for the Luddites and the tech geeks in all of us

Items mentioned in this farm podcast include:

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Quote of the episode:

"The role of leadership is to transform the complex situation into small pieces and prioritize them." - Carlos Ghosn

Take aways:

How are you keeping organized so you can prioritize your tasks?

Are you keeping records so you know what happened when you're faced with same situation in the future?

Share your answers in the comments section below.

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Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.

GFP049: Being able to pivot your farm business

Agility in your agricultural business can be the difference between coming back for another growing season, or putting the farm to rest. That agility starts with listening. Your customers will tell you what they want you to produce. It is then up to you to decide whether you want to listen, and if that will work for both you and your business. I had no idea that I would end up where I am today. If you told me 10 years ago that I would be a chicken farmer running a 50 acre farm, hosting a podcast, and selling eBooks on the side, I would have told you that you were crazy.

When I first got mixed up with agriculture I thought I was going to be an heirloom vegetable farmer. Then I tried vegetable farming. When I got into vegetables I realized I liked them, but I didn't love them. Not the way I do chickens. I also found that there were way more vegetable farms than poultry farms. I listened to the market, started a poultry farm, and the farm continues to grow in popularity.

I have learned, through some very hard lessons, to watch for and embrace change. You may have a plan, but life has another one, and there's no way you are going to know all the details until they're happening to you. Who knows where I will be in another 10 years? All I know is that I am excited for whatever comes my way.

Right click here to download the MP3

In this farm podcast you will learn:

  • What is a service as a business?

  • Different ways to make money in agriculture

  • How to leverage your skills, passion, and knowledge

  • What flexibility can bring to you

  • What you get from listening to your customers

  • How to get over impostor syndrome

  • How to grow your business and give yourself more time

Interview with Christy Hemenway of Gold Star Honey Bees:

Just what did bees do before beekeepers?

Searching for the answer to what seemed like it should have been a simple question, Christy Hemenway launched her own investigation into what was really behind the growing problems with honeybees. She soon came to the conclusion that with honeybees, "less is more," in other words, less human manipulation is better for the honeybee.

This led Christy to found Gold Star Honeybees - to advance a low-tech, natural beekeeping system known as the top bar hive. The most important feature of a top bar hive is that it allows the bees to make their own natural beeswax honeycomb. Because for bees, "It's all about the wax."

Gold Star's top bar hive beekeeping equipment is all natural, non-toxic, clean and green, and supports the making of natural beeswax - beeswax made BY bees, FOR bees!

At TEDxDirigo in 2011, Christy highlighted the important connection between honeybees, pesticide-free food, and people in her TED Talk - "Making the Connection – Honeybees, Food and YOU." The inter-relatedness of bees, human health, the health of the planet and in fact, all of nature suddenly becomes very clear. You can watch it here: http://bit.ly/TedxDirigoTalk

Christy Hemenway is the author of The Thinking Beekeeper – A Guide to Natural Beekeeping in Top Bar Hives. Published in 2013 by New Society Publishers – this book contains the practical how-to information you need to begin keeping bees in this natural method. http://www.thinkingbeekeeper.com/

Christy advocates and agitates for MORE organic food, LESS industrial agriculture, and of course, for BETTER beekeeping – natural and sustainable. It's a case of understanding that instead of one beekeeper industrially managing 50,000 beehives, and lots of trucks and treatments, shouldn't it really be 50,000 beekeepers each tending a few hives of their own in their own backyard garden?

gsh-logo-vector-clear.png

Gold Star Honeybees supports top bar beekeepers with education. A Gold Star Honeybees Weekend Intensive offers a bee’s eye view of the reasons that top bar hives make sense - for bees, for beekeepers, and for the planet. Learn where to site a hive, how to inspect and manage it, what to do about "cross-comb,” and how to conduct the "dual harvest” that top bar hives are famous for. This comprehensive weekend class inspires people to be confident natural beekeepers.

If you are interested in a shorter workshop: The How and Why of Keeping Bees in Top Bar Hives offers a quick overview of the "how-to" and "why-to" of stewarding bees in top bar hives. This workshop is ideal for those just getting into, or beginning to learn about, natural beekeeping.

Classes are offered nationally, and we'd be happy to bring these opportunities to your area. Call for information about hosting a live Weekend Intensive or The How and Why of Keeping Bees in Top Bar Hives where you live! 207-449-1121.

Christy encourages people to think outside the box and reminds us, in the words of John Muir:

"When one tugs at a single thing in nature, one finds it attached to the rest of the world."

Items mentioned in this farm podcast include:

Take aways:

Are you listening to your customers? What is something they have been asking for that you don't yet provide?

Are you ready to adapt and change with the times/economy/whims of the public? How are you prepared?

Share your answers in the comments section below.

--

Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.

GFP048: Sustainable farming is good for business

Sustainable farming is the path I have chosen for my career in agriculture. When you think about it, it's kind of a no-brainer. It's right there in the name, "sustainable". That means I get to keep going. I get to keep doing what I love because it is sustainable. That word sustainable has given me pause lately. What exactly does it mean to be sustainable? What does that mean on a big scale for the world at large? What does that mean on a small scale for me, my family, and my farm? I have been giving it thought while moving chicken coops, talking with the other farmers who work with me, and while working on this podcast episode.

I have come to a conclusion, one that will be shaped and developed in time. True sustainability is born from good community building. I do not believe in being completely self-sustainable. You will always rely on outside inputs of some kind. That does not have to be a bad thing. Even if I used no fossil fuels on the farm, grew everything I needed to live and feed my livestock, and produced enough solar energy to run my podcasting equipment I would still need money to pay for taxes and the things that I absolutely cannot produce here. That requires a community of people willing to support my effort of self-sustainability.

Camps Road Farm, the farm that I manage has a ways to go before I will consider it "very sustainable". Right now I have to buy in grain to feed my chickens, I run a tractor  that uses diesel, and there are a other areas that I wish to improve upon and plan to in time (I just don't want to list them all and give you the wrong idea about my farm). While it's not perfect now, I know there's a goal that I am working towards and I make decisions every day that effect the long term outcome of the farm and its' impact on the world.

I'll give you the brewery we're starting as an example. I have a 1.4 acre hop yard on farm to service the brewery that we are also starting on the farm. That brewery is working with a local grain grower to supply grains. Those grains used for brewing will then be used as chicken feed. The manure from the chickens will go either directly onto the pasture where they live, or will be composted to feed the hops, which in turn are used in making beer.

There are three businesses in that example that benefit from supporting each other. Because (officially certified or not) we are all growing according to the organic methods so the earth benefits as well. The brewery grains will help me cut costs to make my business more viable, the brewery has great marketing from being part of a farm, and the grain farmer has consistent business from a production brewery. I love it!

At best, all we can do is strive toward our best interpretation on what it means to be sustainable. For me that is being a part of a community that is mutually supportive of each other's efforts. I work to create healthy soil, to create healthy food, and results in healthy people who then have the strength to go out and do good in the world.

Right click here to download the MP3

In this farm podcast you will learn:

  • Who put "organic" and "agriculture" together originally

  • How big organic agriculture's market share has grown in the last decade

  • Why, at some point you just need to make things happen!

  • The benefits of being a good listener

  • What the Rodale Institute has done for sustainable agriculture

  • The longest running field study in agriculture

  • How organic ag can "feed the world" just as well if not better than chemical or conventional ag

Interview with Coach Mark Smallwood, Executive Director at Rodale Institute

Coach’s professional experience has been dedicated to environmental sustainability, efficiency and conservation. Since joining Rodale Institute in December 2010, he has brought heritage livestock back to Rodale Institute’s 333-acre farm, expanded and enhanced Rodale Institute’s research efforts, as well as launched “Your 2 Cents,” a national campaign to support and promote new organic farmers.

Prior to joining Rodale Institute, Coach served as the Mid-Atlantic Green Mission Specialist and Local Forager at Whole Foods, where he was a 2010 National Award Winner for “Best Whole Foods Market Spokesperson.” While at Whole Foods, Coach initiated a composting and recycling program throughout the Mid-Atlantic region – an effort that resulted in an 80% diversion of waste from landfills. In recognition for his sustainability efforts, Coach was chosen as a messenger for Al Gore’s Climate Project presenting to over 15,000 people on the effects of Global Warming. Last, but certainly not least, as a long-time organic farmer and biodynamic gardener, Coach has raised chickens, goats, sheep, pigs, and driven a team of oxen. Given his array of experiences, Coach is uniquely suited to lead Rodale Institute.

 Items mentioned in the farm podcast include:

Take aways:

How do your views shape the type of business you choose to work in?

What does "truly sustainable" mean to you?

Write you answers in the comment section below.

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Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.

GFP047: Creating a marketing plan is easier than you think

Everything goes smoother when you have a plan. There have been so many unplanned surprises on the farm this year that I am glad my marketing hasn't thrown me too many curve balls. I took the time initially to lay out what I needed to do to market my farm, and now I am executing that plan. I will admit that when I first sat down to create a marketing plan, I found the task to be a little daunting. My marketing plan got a little involved. That is in part because marketing takes a significant amount of effort, and in part because I wanted to focus on it for my How to Start A CSA project.

Once I got everything down on paper it felt good to have a plan of action. Since then I have found it invaluable as far as keeping me focused and on track. When the work on farm wears me down or seems overwhelming the last thing I want to do is to think about how I am going to sell my farm products to people. The only thing I can think about is playing with my daughter and having a beer before bed.

That being said, even on the tough days I have been making an effort to do something to market my farm every day and stick to my marketing plan.

Come to find out, there's more than one way to write a marketing plan. It doesn't have to be scary, it doesn't have to be long, it just has to exist and hit some important point. I brought today's guest on the show to share her expertise on creating a marketing plan specific to your farm.

Right click here to download the MP3

In this farm podcast you will learn:

  • How to create a one page marketing plan

  • What elements should be included in a good marketing plan

  • What each of those elements are and how to define them

  • What to do with your marketing plan once you have created it

  • What your plan can do for you

  • How to make the most out of a wholesale account

Interview with Myrna Greenfield of Good Egg Marketing

Good Egg Marketing is a Massachusetts-based business that specializes in promoting good food and good causes.  Good Egg was hatched by Myrna Greenfield, a seasoned marketer with a passion for sharing good food, helping people, and making marketing fun.

A “good egg” is a phrase that is typically used to describe a “good person,” someone who likes to help others.

A good egg is also an egg that is safe to eat and tastes good. And any egg that deserves to be called good should also be humanely and sustainably produced. Good Egg Marketing aspires to be all of these things: helpful, safe, tasty (tasteful), humane and sustainable.

While Good Egg Marketing is particularly devoted to working with businesses and organizations that produce, provide or promote delicious, healthy, sustainable food for all, it offers services to anyone who is a good egg.

Good Egg clients are based in Massachusetts and nationally, and include farms and food enterprises, small businesses, nonprofits, and consultants. Founder and “Top Egg” Myrna Greenfield works with associates in graphic design, web development, video production, and social media to create effective, affordable marketing campaigns.

Greenfield was raised in the Chicago area and is now a proud resident of Jamaica Plain, Massachusetts.  She holds an MBA from Simmons School of Management.

Click to view Myrna's Sample Marketing Plan

Items mentioned in this farm podcast include:

Take aways:

What have you been doing to market you farm?

Do you have a marketing plan? What direction does it point you in?

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Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.

GFP046: Diversifying your marketing and alpaca farming

It is good business practice to get the most out of any effort you put into your business. That definitely applies to farming. Diversity is the name of the game on small farms these days, but that doesn't necessarily have to mean a diversity of farming operations. Barbara Ronchetti of Island Alpaca Company on Martha's Vineyard shares great insight on having just one type of agricultural operation, in her case alpaca, and getting the most bang for your buck.

While I am working toward a diverse farm I have a main area of focus right now and that is my Chicken & Egg CSA. For those CSAs I am implementing a diverse array of marketing strategies to get my name out there and close more sales.

I am:

  • Updating and interacting on my farm website

  • Interacting on Social media

  • Hanging fliers with tabs to rip off

  • Creating brochures

  • Going to schools

  • Planning events

  • and more...

It takes creativity to try all of these things. The answers to your problems are not always easy to find. I know we as farmers will always thrive in the face of adversity. Now we must thrive and embrace diversity. Remember that different customers appreciate their products or their marketing in different ways. Starting with one group at a time direct your farm marketing to them, then move on to the next group once you have established yourself with those other customers already. Be careful not to take on too much too soon.

There are a lot of "you should do this" and "you must do this" pieces of advice coming from me and in the "marketing advice" world in general. When you boil all of it down it comes down to doing what you are comfortable with (so that you will keep doing it) and what is working (because that's how you are successful).

Right click here to download the MP3

In this farm podcast you will learn:

  • How to start an alpaca farm

  • What are all the different ways you can use alpaca wool

  • How quality relationships will help grow your business

  • Tips on marketing you farm products and CSA

  • A lot about alpaca farming

Interview with Barbara Ronchetti of Island Alpaca Company

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Photo: Peter Simon (petersimon.com)

Island Alpaca Company of Martha's Vineyard began in 2004 with the purchase of 19 acres of land and an antique post-and-beam barn that once stood in Export PA. Over the next two years, the barn was assembled, pastures were cleared, and fencing installed. The original purchase of eight alpacas in 2004 had grown to a starter herd of 31, which moved into the barn in 2006. Today, Island Alpaca has a select herd of 80 colorful Huacaya alpaca, one Suri alpaca, and one llama.

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island-alpaca-website.jpg

Items mentioned in this farm podcast include:

Take aways:

What else can you do to sell your farm products?

What other products can you develop from what you are already producing?

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Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show.

How to Start a CSA Days 15 through 21

The more I dig the more I notice an ebb and flow with every kind of marketing. There is one constant however. Relationship marketing. The relationships you form throughout life and throughout the life of you farm are going to prove to you while life is worth living and why farming is a great career. In addition to a host of varied topics I cover a lot of relationship marketing this week. It is really starting to pay off as those shares start to come in and the season is starting to warm up. I cannot wait to see where it goes.

I use Facebook a lot in my marketing. Even with the recent revelations (as you'll see in a later video) where Facebook has been doing some dirty things with how it makes money, I still find it a good way to connect with my customers. This video is geared toward people who have or have thought about using Facebook. There is a certain combination of content that works best for us farmers and I give some examples besides my own.

Following through applies in so many areas of life. From baseball, to golf, to farming, you need follow through. What does that mean? Following through with farm marketing means tracking your results, staying in touch with your audience, and in this case I went back to check on my fliers and see how they were doing and if they were attracting any business.

I have now scheduled workshops at local schools, a nature center, and more. Getting in front of people, not just to sell mind you, is important as a step to making friends and establishing relationships in your community. The more good you put out into the world the more that will come back to you.

I mentioned a little earlier that I use Facebook a lot. Well I recently found this video, Facebook Fraud, and I've been doing some digging. It turns out that Facebook has been doing some pretty sketchy stuff. Even with that there are a lot of benefits from being on Facebook. This only means that you shouldn't invest in a certain type of marketing. You're being honest, open, and establishing relationships so you have nothing to worry about!

My farm website has been critical in my farm marketing so farm. I love when people are prepped with knowledge about myself and my farm so that we can cut the small talk and dig in a little deeper. This helped recently as a newspaper reporter contacted me and kept saying, "Don't worry, I know. I already read your website." It was a great feeling.

I have been in Home Depot, out hanging up fliers, or out with my family and I always wear a farm t-shirt. You never know when or where it will come in handy. Even if you run out of business cards you can have them take a picture of your logo.

We keep crop records, plan grazing rotation, and do budgets. Why not do the same for marketing. I only want to plan this once, so I am going to be busy tracking my progress so that I cna replicate the good stuff in the future, and cut out the bad stuff.

Stay Connected

Like me on Facebook: Every day I re-post the YouTube videos on Facebook with some exclusive content on what else I did on the farm that day.

Subscribe to my YouTube Channel: Every day I post a new video in the evening after Mabel goes to sleep. That’s when I have a little computer time.

Visit the Hub: I will be keeping all of this content organized at the How to Start a CSA hub on FMS.